Some businessmen make the mistake of thinking they could meet their translation needs on their own. They would just self-study the language prior to their trip to the target country, fully confident that in just a short time they will have a working proficiency of the language. There might be some inaccuracies in their use of the Portuguese language, but maybe the locals would be patient and understand his shortcomings. After all, the Portuguese (specifically those living in the country of Portugal) are known to be a very polite and patient and warm people.
Many other businessmen may opt for just using some free software to do all the needed Portuguese translation tasks. Sure, that perhaps could work-you lug along your laptop equipped with some translation software, and you use it in “real time”: you input the words you need translated and use the instant output when discussing with your Portuguese contact.
These mentioned scenarios may or may not work for you-there is a good chance you might present the wrong first impression, which in business could be a deal breaker. For the savvy businessman who does not want to leave anything to chance, there is nothing better than hiring the services of a local language translation company to do whatever Portuguese translation task would be needed throughout your stay in a Portuguese speaking country.
The objective here is, of course, to ensure a smooth discussion or negotiation of all aspects of your business. The language translation agency (if they are competent and have been engaged in the translation industry for a respectable number of years) can also help not only with the translation of your business documents and in providing interpretation services to you, but may also provide some assistance in terms of educating you on the particular culture of the locals.
If you are, for instance, in Portugal, there are culture-related factors you must know to make sure that you do not botch up the negotiation process. People in Portugal are generally reserved and very hierarchical-you may only need to speak with one person, and that person would often be the one who makes all the decisions. Knowing the unspoken subtleties of the culture and the language is critical to the success of your mission. This is especially important during the initial negotiation phase when things tend to be delicate.
Although others might insist that you settle with good old translation software for your Portuguese translation needs, we insist you stick with professional human beings-they are the only ones who understand the cultural nuances of a language. As complete understanding is crucial in speaking with your Portuguese hosts, using the services of a professional language translation agency would be the smartest thing you can do.